Social & Digital Work
Lead producer on multiple Starbucks social and digital campaigns, including Spring FY21, UberEats Spring FY21, Holiday FY22, Summer FY22, Winter FY23, and the digital Oleato Launch in March of 2023.
All seasonal campaigns were focused on garnering consumer excitement for the season and introducing various new Starbucks products. Full 360 campaigns comprised of social and video assets, creator-led TikTok videos, digital banners, audio spots, AR games, and occasional microsite builds. Photography shoots took place in studio and on location, ranging from 1-2 weeks depending on campaign size.
Additional digital experience on brands such as Chase, Roku, and Civic Nation.